Search Engine Optimisation
SEO is the process of optimising your website to ensure the best possible page ranking on the major search engines. The algorithms used by search engines such as Google are highly complex and closely guarded and to make the task of boosting page rankings even more difficult, these algorithms are constantly evolving and changing.
Whilst there are recognised ways to temporarily boost page ranking using so called 'black hat' techniques, we will always promote our own 'white hat' optimisations to ensure that your site stays ranked as highly as possible for the keywords relevant to your business.
All of our website packages include free search engine optimisation during the development phase. This includes consulting with you to understand your business and to assess relevant SEO keywords. We will take this analysis into consideration whilst developing your site and will ensure that your site is as search engine friendly as possible.
Once your site is live, we will continue to track search engine performance to ensure your site's ranking remains as high as possible.
For clients with existing sites we offer a consultancy SEO service and will make recommendations which you or your website's developers or hosts can implement. Alternatively if we are provided with access to the website source code we can implement our recommended changes on your behalf.
Google search results typically consist of organic or natural search results, along with paid for results or ads generated via Google's pay-per-click (PPC) system AdWords.
Our SEO services target organic search but we can also assist you in setting up AdWords campaigns with a fixed monthly budget.
In most cases we can set up your new AdWords account which will be credited with a free £50 voucher (subject to availability) to get your ad campaign up and running.
Successfully targeting internet users via Google AdWords will depend on successful keyword analysis and other factors to ensure that your ads reach the right audience.